Krunchi

[SPRING 2023]

PROJECT TYPE | ORGANIZATION REBRANDING

MY ROLE | CONCEPTUAL DESIGN . BRANDING . IMAGE MAKING . MOTION GRAPHIC

MEDIUM | PHOTOSHOP . ILLUSTRATOR . AFTER EFFECTS

Krunchi is a kimchi product line that comes in 3 flavors and has a set for a refillable fermentation box to foster reusable packaging and provide a fun, fresh, and healthy eating experience. The purpose of this project was to take a product and design a set of packaging that was not only desirable to consumers but also created with a more sustainable packaging solution in mind. The idea of Krunchi focuses on not only being healthy and delicious, but reducing carbon footprint by sourcing our vegetables locally, minimizing food waste, and using eco-friendly packaging in order to reduce single-use packaging waste.