Art Beyond Reality is a virtual presentation of what virtual reality can offer, showcasing a new revolutionary way to experience art. VR offers new and exciting opportunities for artists and designers to create and showcase their work, providing new ways to engage with audiences and push the boundaries of traditional art and design practices. The purpose of this project was to take a rising technological trend and to design a conference brand around it. With that in mind, this conference provides a space for participants to understand and immerse themselves into art through both virtual and augmented reality. It also discusses how virtual and augmented reality can impact creators, art, and the world. Things such as how people visualize projects in the future with the ability to refine and manipulate things in a virtual space, creating immersive installations, having both virtual and augmented exhibitions to share your art with the world, and the ability to collaborate with others at the same time in different places.